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Winstar Interactive, a division of independent online ad sales company Interep Interactive, has launched Interactive Video Network (IVN), MarketingVOX reports. The new division will serve as an online video ad network, enabling advertisers to buy streaming pre-roll video spots across branded sites, among them HistoryChannel.com, Biography.com, AETV.com, and FHMus.com. Unique monthly visitors available for targeting via IVN total more than 10 million, generating approximately 50 million streaming pre-roll ad impressions per month.
Winstar Interactive has named Kevin Gianatiempo president of IVN, which will be based in San Francisco. He joins IVN from GameDAILY, where he was VP of sales. He has also held management and advertising executive roles at DoubleClick, weather.com and Tribal Fusion.
“Streaming video is the fastest growing segment of online advertising today. Fueled by broadband growth and the rapid development of online video content, marketers are quickly reacting to this seismic shift,” Gianatiempo said.
“IVN will provide interactive advertising agencies and client direct advertisers the ability to target sites specifically or to access a broader selection of sites that offsets under-delivery issues associated with frequency capping on standalone publishers,” said Adam Guild, president of Winstar/Interep Interactive.
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