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Google continues to increase its share of the U.S. internet search market, edging beyond Yahoo and Microsoft, according to analysis firm ComScore Networks’ latest monthly numbers, CNETwrites. From March to April this year, among home, work and university Internet users, the search engine giant’s market share increased from 42.7 percent to 43.1 percent - up from 36.5 percent in April of 2005.
Yahoo came in second place, with a steady market share at 28 percent between March and April, down 2.7 percent from 2005. Microsoft’s MSN’s number of search queries also continued to fall, ending with a market share at 12.9 percent in April of 2006 - down from 16.1 percent in April last year. Taking third place, Time Warner’s AOL search dropped from 9 percent in April 2005 to 6.9 percent this year, while InterActiveCorp Search & Media’s rebranded Ask.com network fell to 5.8 percent from 6.1 percent for the same period last year.
Social networking site MySpace.com appeared for the first time among the rankings, taking sixth place in April. ComScore reported it might be worth it to consider the smaller player “due to the site’s remarkable popularity.”
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…
Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.
General Mills has launched an…
The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.
Arbitron’s response came almost immediately: the company moved its…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just under 36 percent of holiday shoppers say…
