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This year’s upfronts could take two months, compared to last year’s two week stretch, according to both buyers and sellers that cite the networks’ array of digital offerings designed to capture the growing audiences spending more time on broadband, wireless and other interactive outlets, writes Adweek.
While networks view the spending of the digital ad dollars as relatively small, chairman and CEO of CBS Leslie Moonves said, “You can see it exploding in the future.” Buyers estimated that only 2 percent - or around $400 million - of the total network ad pie would go to network digital extensions.
Sorting through all the options will extend this year’s decision, said Jon Nesvig, president of sales for Fox. “It’s getting more complicated; there are a lot more pieces, and the upfront will stretch out longer this year because of the complications,” Nesvig said.
Networks’ digital efforts include CBS’s recently announced Gold Rush! - Mark Burnett’s national treasure-hunt game on AOL that involves clues found in CBS programs and commercials.
However, despite an abundance of digital offerings, networks need to provide solid programming that will drive viewers online and to their mobile phones, writes the Wall Street Journal (subscription needed).
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
