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According to the Direct Marketing Association’s first quarter of 2006 Quarterly Business Review, positive economic growth continued for the eleventh consecutive quarter, with a revenue index of 59, but the first quarter index dropped from the fourth quarter’s index of 68, writes BtoB.
The business-to-business direct marketing segment reported a weighted average sales change of 3.7 percent, a large drop from fourth quarter’s 16.9 percent, but above the 2.5 percent in Q1 of 2005.
Marketers’ revenue was an index of 47, showing a loss. Although the index for marketers’ budgets showed growth at 56, it was down from the fourth-quarter index of 64.
QBR index scores of 50 represent no change in direct marketers’ business performance during that quarter. Therefore, scores over 50 represent an increase, while scores below 50 represent a decline.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
