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NBC Entertainment President Kevin Reilly said he might switch around the network’s fall prime time schedule, with rumors circulating that Studio 60 on the Sunset Strip will make a move to Monday at 9 or 10, since ABC moved Grey’s Anatomy to Studio 60’s anticipated Thursday at 9 p.m. slot, writes Broadcasting & Cable.
“We can’t let it telescope too far from here,” said Reilly Friday, after all the networks had given their presentations. “We have some marketing decisions to make soon.”
Reilly continued, “The good news is, I don’t feel like we have everything riding on one show. We have a lot of irons in the fire. Plus, I still question if Grey’s is really going to be that big of a headache.”
If Studio 60 did move, it would free up an hour for NBC on Thursdays, leaving room for options like moving up shows now slated for midseason such as The Apprentice or substituting in a block of comedies, including Scrubs and new-comer The Singles Table.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
