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In an effort to create new forms of entertainment for people already inundated daily with media influences, Digital Chocolate is focusing exclusively on developing simple, unique and entertaining applications and games for mobile phones, writes The New York Times.
The social connection formed between a consumer and a product is very important to former Apple Computer employee Trip Hawkins, who is now the founder and chief executive of Digital Chocolate. According to Hawkins, “When you’re mobile, you’re the most socially needy and vulnerable and insecure, and that’s when the one platform you have is the mobile, wireless platform.”
This summer, Digital Chocolate will release The Hook-Up: Ava Flirting, a mobile phone application in which users pay $2.99 a month to create virtual images of themselves that interact with others in a virtual world.
With new media on the rise, companies are spending hundreds of millions of dollars to adapt their current brands that appear across traditional media to mobile phones and other interactive media. Though personalization may be the key to generating a profit while distributing mobile phone content, companies will need to adapt to the wants of customers and to the prices they’re willing to pay.
“Most content providers get it,” said John R. Burbank, vp for marketing at Cingular Wireless, understanding the company’s need to create entertaining new content. “But the fact is, no one knows what ‘it’ is.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
