Arbitron has announced that WBEB-FM in Philadelphia has agreed to a four-year contract for the Portable People Meter ratings service, expecting to begin using the new audience ratings in January 2007, writes Radio Ink.
email this
permanent link
The same growth drivers as in years past are influencing online retail sales for 2006 to raise a projected 20 percent to $211.4 billion when including travel, or $138 billion excluding travel, according to numbers published in the 2006 State of Retailing Online report, a new study from Forrester Research for Shop.org, writes DM News.
email this
permanent link
Action, a provider of direct marketing services, Monday introduced a new business co-op mailing, called Just Pack Japan, geared toward new or newly moved businesses in the Osaka and Tokyo regions of Japan writes DM News.
email this
permanent link
In a move to pull ABC’s World News Tonight from its six-month ratings slump, yesterday the network named Charles Gibson, who currently co-anchors ABC’s Good Morning America with Elizabeth Vargas and Diane Sawyer, as the evening newscast’s permanent anchor, writes Media Life.
email this
permanent link
Viacom Outdoor, the UK division of CBS Outdoor, has announced that it has won the London Underground and Victoria Coach Station advertising contracts, marking the world’s largest outdoor agreement. The favorite heading into the final stages of the deal, Viacom said it would use new innovation to establish digital outdoor as mainstream.
email this
permanent link
Following through on CBS CEO Les Moonves’ comments at the company’s upfront presentation on May 17 concerning the sale of some of CBS Radio’s small-market radio stations, the company announced yesterday that it would divest stations in ten “smaller markets,” writes MediaWeek.
The broadcast TV upfront negotiations have stalled as both the networks and media buyers dispute whether they should consider Nielsen Media Research’s Live Plus 7 day ratings - referring to Nielsen ratings plus a week of playbacks on DVRs - when determining ratings guarantees, writes Adweek.
The McClatchy Company announced yesterday that it had sold The Philadelphia Inquirer along with its sister paper, the Daily News, to a group of local investors new to the newspaper world for $562 million, paying $515 million in cash and assuming $47 million in pension liabilities, writes The New York Times. “The next great era of Philadelphia journalism begins today with this announcement,” said Brian Tierney, a lead investor and ad executive.
email this
permanent link
Hoping to increase market share and access new markets, internet services provider Web.com Inc. said yesterday that it acquired privately held WebSource Media LLC, Reuters writes.
email this
permanent link
Following the announcement from the consortium of private equity firms acquiring Dutch research conglomerate VNU that it had completed the purchase of 78.8 percent of VNU’s shares, Susan Whiting, CEO of Nielsen Media Research, sent a letter to clients Monday, assuring that the consortium would stay committed to “continually investing in the growth and development of Nielsen Media Research,” writes MediaPost.
email this
permanent link
Toyota and its Lexus brand will co-sponsor ESPN’s Monday Night Football, with Lexus sponsoring nine of the halftime shows and Toyota sponsoring eight, writes Mediaweek. They will be featured in the opening and closing graphics, will have spots in the games, and will have ads in ESPN the Magazine, on ESPN Radio, ESPN.com and on SportsCenter.
email this
permanent link
Google has begun offering video advertising on publisher sites, though not its own sites, reports the Mercury News (via MarketingVOX). On Monday, Google placed a video ad for Max Factor makeup alongside a story about a fight between designer Tommy Hilfiger and singer Axl Rose on a celebrity news website. Google has been testing video ads since early spring.
“In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan - but we plan to roll them out to other regions shortly,” writes the official Inside AdWords blog, which also displays an example ad.
email this
permanent link
