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Google has begun offering video advertising on publisher sites, though not its own sites, reports the Mercury News (via MarketingVOX). On Monday, Google placed a video ad for Max Factor makeup alongside a story about a fight between designer Tommy Hilfiger and singer Axl Rose on a celebrity news website. Google has been testing video ads since early spring.
“In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan - but we plan to roll them out to other regions shortly,” writes the official Inside AdWords blog, which also displays an example ad.
Advertisers can buy the video ads either on a cost per per click or a cost per thousand basis, reports the New York Times, citing Gokul Rajaram, director at Google’s AdSense Network. He says Google estimates that advertisers would need to bid “in the single-digit dollars to low double digits” to display the video ads to 1,000 people - somewhat less than the $20 CPM or more that others charge.
The Google video ad units appear as static images, until users click on them to activate the videos, which can last up to two minutes. Google’s AdSense will make it easier for small businesses to place video ads, but larger advertisers would also use the system to experiment with video ads before deciding to air them on TV, Rajaram is quoted by the Associated Press as saying.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
