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The broadcast TV upfront negotiations have stalled as both the networks and media buyers dispute whether they should consider Nielsen Media Research’s Live Plus 7 day ratings - referring to Nielsen ratings plus a week of playbacks on DVRs - when determining ratings guarantees, writes Adweek.
“Everybody’s talking, but nobody is listening,” said one network sales exec. “Live Plus 7 is the big hurdle. The agencies are pretty dug in on the side that says Live Plus 7 should not be used at all, while all the networks are taking a strong position on the opposite side. It feels like all the agencies have been talking with one another, because they are all taking the same position.”
Media agency execs said that the ratings discussions were delaying pricing negotiations, noting that serious business would not get underway until next week at the earliest. One network exec agreed, saying, “We’re not ready to talk price yet.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
