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Arbitron has announced that WBEB-FM in Philadelphia has agreed to a four-year contract for the Portable People Meter ratings service, expecting to begin using the new audience ratings in January 2007, writes Radio Ink.
“I became a believer in the power of the Portable People Meter during Arbitron’s 2002 market trial in Philadelphia,” said Jerry Lee, president, and owner of WBEB-FM. “The new PPM ratings system will demonstrate to advertisers that radio stations reach far more listeners than we have gotten credit for with paper and pencil methods. I’m proud to take this step to help lead radio in bringing electronic measurement to the industry on the fastest time frame possible.”
“Jerry Lee is one of the most research savvy owners/operators in the business,” said Pierre Bouvard, Arbitron president of sales and marketing. “As Chair of the Radio Advertising Effectiveness Laboratory Research Committee and member of the NAB Committee on Local Radio Audience Measurement, he has always put his time and money where his beliefs are. He was among the first in the industry to contribute to the Radio Advertising Effectiveness Laboratory to better promote the medium of radio to advertisers. Today, he is leading again by investing in better measurement for radio with the Portable People Meter ratings service.”
Previous PPM deals include the first contract with CBS Radio and the second contract with the U.K.’s RAJAR.
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