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Toyota and its Lexus brand will co-sponsor ESPN’s Monday Night Football, with Lexus sponsoring nine of the halftime shows and Toyota sponsoring eight, writes Mediaweek. They will be featured in the opening and closing graphics, will have spots in the games, and will have ads in ESPN the Magazine, on ESPN Radio, ESPN.com and on SportsCenter.
For Lexus, the sponsorship includes a section on ESPN.com called The Lexus Perfect Play, which will ask fans to vote for their favorite play from the previous Sunday’s NFL game, with the winning play revealed on Monday nights when Lexus is the sponsor of the halftime show. (When Toyota is the halftime show sponsor, the winning play will be revealed only on ESPN.com.)
Toyota’s sponsorship includes Monday Night Surround, a section on ESPN.com that will contain participatory games and content related to Monday night games, allowing fans of different teams to compete against each other. On Mondays when Toyota is sponsoring the halftime show, ESPN will air a 15-second segment to highlight those activities, along with a message to log in to ESPN.com to participate.
Earlier this month, media buyers were reportedly frustrated with the NFL, noting that the league claimed new sponsorship opportunities for advertisers but had proved difficult to pin down.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
