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Without a Trace With ABC’s Desperate Housewives on the decline since January and Grey’s Anatomy moving to Thursdays this fall, the network suddenly seems vulnerable, while three of the other four networks are posing very aggressive new challenges to Sunday night, writes Media Life.
NBC targets men with Sunday Night Football, CBS lines up Without a Trace, wooing the older than 18-49 demo, and the CW plans to run an urban sitcom block aimed at attracting black viewers, making Sunday night competitive for the first time in two years.
“Moving ‘Without a Trace’ to Sunday night has the most potential of any programming move this season. It is the highest night for TV usage levels, and CBS used to rule that night until ABC bolstered it in recent years. Clearly CBS wants it back,” said one media researcher.
ABC could still regain the dominance it showed earlier this year on Sundays with Brothers - which features Ally McBeal star Calista Flockhart - receiving a good early buzz from media buyers.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
