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Recognizing that electronic media are coming together across the nation, Barkley Evergreen & Partners, a full-service shop with clients like Paramount Parks and Sonic Drive-Ins, has rearranged its media operations, combining its online buyers with the TV and radio department, writes MediaPost. The program will full launch this summer.
Jim Elms, svp and director of media services for the Kansas-based shop, said, “We’re joining at the hip traditional buyers and online experts,” noting that the agency has gotten positive feedback from clients and members of its organization during tests of the approach carried out at this year’s upfront advertising buys. “We’ve received positive feedback from our reps, and the restructuring has energized our buying group,” said Elms.
Elms hopes the integration will overcome the “disconnect” between online and traditional media he’d seen in other agencies. “By creating one point that controls a client’s entire media allocation, we have increased clout and quality of buy on all levels of negotiation,” he predicts.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
