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Fueling the concern among advocacy groups about the effect that exposure to TV and commercials has on kids at an early age, “The Media Family” report released yesterday from the Kaiser Family Foundation revealed that parents might be using electronic media as babysitters for young children, with 80 percent of children under age six watching an average of two hours of TV each day, writes Adweek. Also, 60 percent of babies 1 year old and younger watch TV at least some of the time.
The Kaiser study found that 30 percent of children six and under live in homes where the TV is on during most or all meal times. Also, respondents said their kids reacted to food ads by asking to have the food advertised or go to the restaurant in the commercial.
Some marketers think it’s the parents’ responsibility to protect young children from the effects of screen media, while Susan Linn, co-founder of the Campaign for a Commercial-Free Childhood, said that exposure to screen media is habit forming, and that watching for several hours is linked to child obesity and poor school performance.
Preschool-targeted networks include the recently launched BabyFirst TV and PBS’s 24-hour Kids Sprout.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
