»
Behaviorally targeted online advertising network Tacoda announced that it has named online video solutions provider Klipmart its preferred provider of in-page video ads across the Tacoda Audience Networks of more than 3,000 sites, MarketingVOX reports. In addition, Tacoda and Klipmart will work on integrating Tacoda behavioral insights into Klipmart solutions to extend the value of the relationship for advertisers, the companies said.
“Video delivers greater brand impact and commands higher prices. This will translate into greater value for our publishers,” said Larry Allen, SVP of marketing and business development at Tacoda, in a statement.
“Tacoda is again asserting its leadership by being the first to offer behaviorally targeted online video. This will result in higher response rates to ads because of their relevancy to users and the monetization of underappreciated inventory,” said Klipmart CEO, Chris Young.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
