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The U.S. Postal Service canceled an old law that denied businesses the ability to place ads or logos on any kind of currency, including postage, Ad Age writes. The cancellation comes as part of the USPS’ effort to boost income, as more consumers turn from so-called snail mail to correspondence via the internet.
Hewlett-Packard is the first marketer to use branded postage art, which will include a photo of the two founders, an HP logo and a current print ad. “HP employees who send the correspondence become brand ambassadors. Recipients are reminded of the heritage of HP and the company’s innovative background,” said HP’s vp of brand marketing Gary Elliott. “HP sees this as an exciting opportunity to extend its brand into a whole new avenue.”
USPS-approved vendors of personalized postage include Stamps.com, Zazzle and Encidia.
The personalized postage might not be well received by consumers. “If there is a negative reaction, I think it will be along the same lines of the way some people reacted when baseball and football stadiums began selling corporate naming rights,” said Joe Calloway, independent author and branding consultant. “There was a great outcry, but then, for better or worse, it wore off and we all became used to it.”
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
