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Less than two weeks after NBC presented its 2006-07 primetime schedule to advertisers, the network is following through on its consideration to switch up its lineup, moving Studio 60 on the Sunset Strip from its original Thursday slot to Monday night at 10 p.m. and moving Deal or No Deal to fill in the Thursday 9 p.m. vacancy, writes MediaWeek.
Having made programming shifts in its fall lineup on every other night of the week with the exception of Saturday - a repeat night - NBC Entertainment president Kevin Reilly said he’s replaced his previous strategy with the motto, “Let’s just launch our new shows in the most opportunistic time periods.”
Also in response to competitors’ fall schedules, NBC is switching Law & Order: Criminal Intent to Tuesdays night following the new drama Friday Night Lights instead of the new Kidnapped, expecting that having two new dramas lead off the night would be too risky, writes Media Life. For Wednesdays, Kidnapped moves to 10 p.m. - bumping Law & Order to CI’s former Friday 10 p.m. slot - while the well-received new comedies 30 Rock and 20 Good Years head to the more favorable 8 p.m. slots, and Biggest Loser goes to the more competitive 9 p.m. slot.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…
Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.
General Mills has launched an…
The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.
Arbitron’s response came almost immediately: the company moved its…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just under 36 percent of holiday shoppers say…
