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Yahoo and eBay have reached a multiyear advertising and business partnership to better compete against search leader Google, Reuters reports (via MarketingVOX and Search Engine Lowdown). Their joint efforts will begin this year. Yahoo will be the exclusive third-party provider of graphic ads on eBay’s auction site, and will provide sponsored search for complementary products on some eBay.com search results pages. The two companies also said they would work to jointly develop “click-to-call” ad technologies for their websites.
“This partnership with eBay provides us with a great opportunity to further extend our sponsored search and graphical advertising reach to one of the largest and most active communities on the web,” Yahoo Chairman and CEO Terry Semel said in a statement.
Through this partnership, Yahoo said, it can add eBay’s online inventory, offering advertisers “an optimal marketing experience.” Yahoo and eBay have also agreed to collaborate on ways to increase the quality and comprehensiveness of Yahoo search results for eBay listings. Yahoo search functionality and Yahoo site links will be integrated into a co-branded version of the eBay toolbar.
eBay President and CEO Meg Whitman said, “Yahoo offers an engaged online audience, which drives massive traffic through its rich consumer content and premium services. Working together, we can create more exposure for our properties, which in turn makes them more valuable to our users.”
As part of the agreement, Yahoo has selected eBay’s PayPal to become the exclusive third-party provider of its online wallet, allowing customers to pay for Yahoo services from bank accounts, credit cards or balances associated with their PayPal accounts.
PayPal will be integrated into the Yahoo site - and it will be promoted as Yahoo’s payment solution for merchants and publishers, including the Yahoo Publisher Network, Yahoo Search Marketing, Yahoo Merchant Solutions and other small business services.
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Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
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Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
