With experts concerned that bird flu could be brought to the U.S. by migratory birds, McDonald’s Corp. has taken precautionary steps to reassure customers that its chicken is safe to eat, preparing print and television ads to calm customers’ fears, should an avian-flu outbreak occur in the U.S., writes the Wall Street Journal (subscription needed).
Late last year, Kentucky Fried Chicken prepared a similar campaign.
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The Times of London ia launching a U.S. edition on June 6, Mediapost reports. The edition will carry a newsstand price of $1.
Google is receiving a plurality of its traffic - 8.2 percent for the week ended May 6 - from social-networking site MySpace, according to Hitwise data, MediaPost writes (via MarketingVOX). The information sheds some light on recent reports that both Google and Microsoft are in talks with MySpace for a search partnership. Google’s is a defensive move - an effort to protect a major source of traffic, according to Bill Tancer, Hitwise’s general manager of global research.
Reinforcing local TV’s dependence on political advertising, the cyclical category is expected to offset the 7.5 percent decline in TV revenue from last year by boosting TV revenue in 2006 more than 7 percent to an estimated $22.2 billion, according to BIA Financial Network’s predictions released Wednesday, writes MediaWeek.
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