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May 28th, 2006

Clear Channel Outdoor Acquires Van Wagner’s U.K. Operations

Clear Channel Outdoor’s recent multi-million pound acquisition of Van Wagner’s U.K. operations will add two new formats to Clear Channel’s portfolio, including the large format Mega 96-sheet and Mega six-sheet products, writes BrandRepublic. According to the article, the deal should strengthen Clear Channel Outdoor’s market-leading position by supplying additional backlit 96-sheet billboards and several special build billboard sites.

Related topics: Demographics, Planning, Buying, Branding, Acquisitions/Biz Buzz, Outdoor...    email this    permanent link

Hawaii Courts Continually Enforce Signage Ban

The most recent challenge to Hawaii’s ban on billboards came from the Center for Bio-Ethical Reform, which wanted to fly anti-abortion banners over Waikiki, writes The Maui News. Last week the 9th Circuit Court of Appeals denied the appeal, concluding: “Preservation of the visual beauty of Honolulu’s coastal and scenic areas is of paramount importance,” reiterating the point of banning outdoor advertising.

Related topics: Promotions, Regulatory, Planning, Demographics, Buying, Outdoor...    email this    permanent link

Survey: Marketers Reluctant to Use Emerging Media

Marketers not rushing to social networks

Although marketers have expressed interest in new web channels like social networks and video games, most don’t plan to use the venues in the next year, according to Forrester Research’s survey of 253 interactive marketers, Adweek reports. The survey results showed marketers’ reluctance to shift from more familiar online channels like search and email marketing.

Related topics: Promotions, Planning, Opinion, Online Networks, Research, Search Engine Marketing, Feature, Wireless, Targeting Technologies, Measurement/Analytics, Integrated/Cross-Media/Convergence, Buying, Branding, Behavioral Marketing, Campaigns of Note, Creative Issues, Entertainment, E-Commerce, Demographics, Interactive...    email this    permanent link

Turner Media Group: Interactive TV Converts Ads into Sales

After some false starts, it seems that interactive advertising is gaining a foothold, as Denver-based Turner Media Group, both an ad agency and a provider of eight interactive TV channels, has created interactive TV spots for clients like Ford, the U.S. Navy, Lexus and home-security provider ADT, writes Colorado-based Rocky Mountain News.

Related topics: Media Department, Entertainment, Planning, Promotions, TV Network, E-Commerce, Demographics, Agencies, Branding, Buying, Campaigns of Note, Television...    email this    permanent link

Chevy Campaign Urges America to ‘Buckle Up’

Chevrolet is sponsoring a Memorial Day Weekend advertising campaign that promotes the national partnership to remind Americans to buckle up their safety belts, writes The Auto Channel. The auto manufacturer will issue print, broadcast and electronic ads that urge people to “Buckle Up, America!”

Related topics: Media Department, Integrated/Cross-Media/Convergence, Planning, Promotions, Sponsorships, Creative Issues, Campaigns of Note, Radio, Print, Agencies, Automotive, Buying, Television...    email this    permanent link

MSN Messenger Launches New Psychedelic Site

AKQA has created a one-page site consisting of a single looped .GIF animation for its client MSN Messenger, called “The Way News Spreads,” as a unique digital art object meant to provide the Microsoft application with more youth appeal and personality, writes ClickZ.

Related topics: Media Department, Entertainment, Opinion, Planning, Youth, E-Commerce, Demographics, Agencies, Buying, Campaigns of Note, Creative Issues, Interactive...    email this    permanent link

Restoration Hardware’s Outdoor Catalog Helps Boost Revenue

Restoration Hardware posted $42.3 million in direct-to-consumer first-quarter revenue for 2006, a 29 percent boost, noting the positive response to the launch of the Restoration Hardware outdoor catalog in March, writes DM News.

Related topics: Planning, Promotions, Measurement/Analytics, Demographics, Buying, Campaigns of Note, Direct...    email this    permanent link

Greco: DMers Must Protect Consumers’ Identity

Sellers’ biggest responsibility is to protect consumers from identity theft, according to Direct Marketing Association president/CEO John Greco’s May 25 address to leading list brokers and managers during the DMA List & Database Council luncheon, writes DM News. In addition to maintaining data security, the DM industry faces other challenges, including safeguarding consumer trust, preserving good customer relationships and coping with fluctuating postal rates and regulations, Greco said.

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McDowell to Fill Fifth FCC Commissioner Spot

Finally filling the fifth commissioner seat that’s been vacant since March 2005, the Senate Commerce Committee unanimously approved Friday the nomination of Comptel svp and assistant general counsel Robert McDowell to the position of FCC Commissioner, writes Radio Ink.

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Stern Settlement: Sirius to Pay CBS $2 Million

CBS Corporation and Sirius Satellite Radio confirmed Friday the reported settlement in the breach-of-contract lawsuit CBS brought against its former talk-show host Howard Stern. As part of the agreement, Sirius will pay CBS $2 million towards the release of the rights to Stern’s old broadcastings on CBS, writes Radio Ink.

Related topics: Planning, Regulatory, Opinion, Media Department, Buying, Entertainment, Radio...    email this    permanent link
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May 28th, 2006

FCC Receives Six Times More Smut Complaints in Q1

The complaints filed with the FCC concerning TV and radio broadcast indecency and profanity increased to 275,131 in the first quarter of 2006, up over six times from the 44,109 complaints filed in the fourth quarter of 2005, writes Broadcasting & Cable. While only 1,798 complaints were reported in January, there were 138,527 filed in February and 134,865 in March.

Related topics: Opinion, Planning, Regulatory, Media Department, Entertainment, Radio, Creative Issues, Television...    email this    permanent link

Future: DVDs Driving Magazine Newsstand Sales

While bundling CDs with magazines has been a successful sales strategy at the newsstand, DVDs are the next big drivers of magazine newsstand sales, according to Future US Inc., publisher of lifestyle mags covering games, sports, and computers, writes MediaPost.

Related topics: Media Department, Magazines, Packaged Goods, Planning, Promotions, Integrated/Cross-Media/Convergence, Entertainment, Branding, Buying, Campaigns of Note, Creative Issues, Print...    email this    permanent link

Whirlpool Brands Consolidate $120 Million at Publicis Shops

Whirlpool announced Friday that it would consolidate creative chores for its Maytag, Amana, Jenn-Air, KitchenAid and Whirlpool brands at Publicis Groupe’s Publicis USA and media duties at Optimedia, writes BrandWeek. Media spending for those brands reached $120 million last year, per Nielsen Monitor-Plus.

Related topics: Planning, Promotions, Media Department, Buying, Account Service, Agencies, Print...    email this    permanent link

Southern Comfort to Sponsor Bravo’s ‘Celebrity Poker’

Bravo has signed a deal with Southern Comfort parent Brown-Forman, establishing the SoCo brand as an integrated part of the eighth season of Celebrity Poker Showdown, which begins May 31, writes BrandWeek.

Related topics: Media Department, Planning, Sponsorships, TV Cable, Integrated/Cross-Media/Convergence, Entertainment, Interactive, Branding, Buying, Demographics, Television...    email this    permanent link

Six More Plead Guilty in Newsday Circulation Scandal

Six more people on trial for participating in a scandal to exaggerate the circulation figures at Tribune Co.’s Newsday and Spanish-language newspaper Hoy pleaded guilty last week to federal conspiracy charges, Newsday reports. The Chicago-based Tribune Co. has reserved $90 million to reimburse advertisers who overpaid on account of the inflated circulation figures.

Related topics: Planning, Regulatory, Newspapers, Media Department, Buying, Demographics, Print...    email this    permanent link
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