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Clear Channel Outdoor’s recent multi-million pound acquisition of Van Wagner’s U.K. operations will add two new formats to Clear Channel’s portfolio, including the large format Mega 96-sheet and Mega six-sheet products, writes BrandRepublic. According to the article, the deal should strengthen Clear Channel Outdoor’s market-leading position by supplying additional backlit 96-sheet billboards and several special build billboard sites.
According to Barry Sayer, chief executive of Clear Channel Outdoor UK, “The acquisition of Van Wagner’s UK assets will significantly enhance the quality of Clear Channel Outdoor’s UK product, with 70 sites in the most prestigious locations across the Capital, including the iconic LED screen in Piccadilly Circus and sites at London Bridge and the M4 motorway.”
Also, Clear Channel Outdoor Holdings, Inc. announced last week that during the third quarter it would finalize its acquisition of airport advertising concessions operator Interspace Airport Advertising.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
