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Six more people on trial for participating in a scandal to exaggerate the circulation figures at Tribune Co.’s Newsday and Spanish-language newspaper Hoy pleaded guilty last week to federal conspiracy charges, Newsday reports. The Chicago-based Tribune Co. has reserved $90 million to reimburse advertisers who overpaid on account of the inflated circulation figures.
Newsday has admitted to inflating its circulation by nearly 100,000 copies on weekdays and Sundays between 2000 and 2004, while Hoy doubled its reported circulation, according to the prosecution.
Along with two other executives found guilty of participating in the scheme, Louis Sito, vp for Hispanic media at Tribune Co., pleaded guilty in April.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
