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Marketers not rushing to social networks Although marketers have expressed interest in new web channels like social networks and video games, most don’t plan to use the venues in the next year, according to Forrester Research’s survey of 253 interactive marketers, Adweek reports. The survey results showed marketers’ reluctance to shift from more familiar online channels like search and email marketing.
Despite the hype surrounding advertising in video games, 72 percent of marketers don’t have plans to use it in the next year. The same goes for mobile marketing, with 57 percent of respondents saying they wouldn’t use it in the next year. Only 13 percent of marketers reported using blogs or social networks in their efforts, and 49 percent said they didn’t plan to do so during the next year.
“There’s curiosity but not a lot of activity,” said Shar VanBoskirk, a Forrester analyst. Though marketers are interested, VanBoskirk said, “At this point, they’re not ready or don’t have the resources or haven’t thought through how it works for their business.”
The survey also found that marketers plan to increase spending on new targeting options for finding customers - as nearly three quarters said they either use or plan to try behavioral targeting in the next year, and 69 percent said the same for contextual targeting.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
