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Clear Channel Outdoor’s innovative, multiyear global media buy with beverage maker Coca-Cola Co. will play a big role in the international rollout of the “Coke Side of Life” campaign, writes AdAge.
Paul Meyer, president-CEO of Clear Channel Outdoor, calls the agreement “pioneering. I suspect there’s been no other advertiser that’s done something like this.” Coke and the outdoor agency - which operates in more than 50 countries - will collaborate on the design, development and placement of billboards and other out-of-home elements.
The deal will help Coke adapt its campaign globally. “Usually, outdoor is bought on a country-by-country basis,” said a Coke spokesman, “and is used as a more tactical rather than strategic tool. This deal allows us to work more strategically in executing our efforts around the world.”
In recent weeks, Clear Channel Outdoor announced two international acquisitions: the $200 million purchase of airport ad company Interspace Services, and the acquisition of Van Wagner’s U.K. operations.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
