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Clear Channel Outdoor’s innovative, multiyear global media buy with beverage maker Coca-Cola Co. will play a big role in the international rollout of the “Coke Side of Life” campaign, writes AdAge.
Paul Meyer, president-CEO of Clear Channel Outdoor, calls the agreement “pioneering. I suspect there’s been no other advertiser that’s done something like this.” Coke and the outdoor agency - which operates in more than 50 countries - will collaborate on the design, development and placement of billboards and other out-of-home elements.
The deal will help Coke adapt its campaign globally. “Usually, outdoor is bought on a country-by-country basis,” said a Coke spokesman, “and is used as a more tactical rather than strategic tool. This deal allows us to work more strategically in executing our efforts around the world.”
In recent weeks, Clear Channel Outdoor announced two international acquisitions: the $200 million purchase of airport ad company Interspace Services, and the acquisition of Van Wagner’s U.K. operations.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
