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With Memorial Day kicking off the unofficial start to the reality TV season, the summer months promise to continually run reality shows thanks to their promise of higher ratings than repeats and lower costs than new scripted shows, writes The New York Times. The real kickoff came last Thursday, when Fox presented the first reality show of the season, So You Think You Can Dance.
As some summer reality shows - like Fox’s American Idol and CBS’s Survivor - have made it big and moved into regular season lineups, networks continue to search for the next reality hit. “We’re all looking for the next megahit,” said Craig Plestis, svp-reality programming at NBC, which introduced Fear Factor in summer 2001. “I just don’t want a megahit on the competition again.”
Summer is also the season in which networks experiment with unconventional shows. “It’s the time when you can take some quirky shots with shows,” said Kelly Kahl, chief scheduling exec for CBS.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
