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Visitors to CNN.com usually allow online video ads to play their entire length, according to CNN’s digital research unit’s new study that examined CNN.com video ads in three categories: financial services, telecommunications and luxury cars, writes MediaPost.
The study reported that 99 percent of visitors to the site played the entire 30-second financial services ads, 87 percent did so for telecom ads and 86 percent played the entire ad for luxury cars.
The figures only represent viewers that permitted an ad to play without shutting it off - not necessarily implying they watched the ad.
CNN’s further research of brand awareness and ad recall concluded that combining video ads and banner ads increased brand perception and ad memory. Also, 92 percent of respondents that saw financial services ads recalled them correctly when video was present, as did 87 percent of respondents shown car ads and 88 percent of those exposed to telecom ads.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
