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In a move that will give FedEx Corp. complementary offerings in the less-than-truckload (LTL) sector, the shipping company has paid $780 million in cash for the LTL operations of the nations largest privately owned long-haul LTL carrier, Watkins Motor Lines, along with certain affiliates, writes DM News.
Watkins - which earns $1 billion in annual revenue - will be rebranded FedEx National LTL and operate in the FedEx Freight segment as a separate network - which the company said would benefit heavyweight freight customers, adding a cost-effective solution to its portfolio of services. Also, FedEx purchased Watkins’ Canadian division, Watkins Canada Express, which will be rebranded FedEx Freight Canada.
“Our customers have increasingly asked us to provide a broader range of transportation and supply chain services, and as a result of this acquisition, we will be in a better position to meet their expectations,” said Frederick W. Smith, FedEx chairman/president/CEO.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
