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After the announcement that a committee of senior marketing executives, requested by Wal-Mart vp-marketing communications Julie Roehm, had selected reputable eBay as the digital infrastructure provider for the $50 million “test phase” of a new online media trading system set to begin May 12, several ad brokers came forward to point out that an internet media trading system currently exists, MediaPost writes.
According to the article, although the smaller, rather untested systems embody innovation in online media sales to date, with billions of ad dollars on the line, it’s doubtful that the committee seriously considered them.
Following the announcement, Strata Marketing hyped its partnership with Spot Buy Spot that currently allows some 800 media buying agencies to make online media transactions for broadcast and cable TV and radio. Also, online broker for radio spot sales, Bid4Spots - which recently hit the $1 million mark - has also responded to the eBay announcement, promoting its reverse auctions system that’s been in place since September 2005.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
