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More than ever, a growing group of marketing executives, coined “growth champions,” at America’s largest companies are gaining institutional power and playing a bigger role in making strategic decisions, according to a new report from the Association of National Advertisers and Booz Allen Hamilton, writes MediaPost.
This raises the concern for media buyers as to whether this aggressive new breed of marketing execs will shift media planning and buying responsibilities back under the corporate umbrella. However, Ed Landry, vp at BAH, doesn’t foresee this happening, saying: “The growth champion does have very broad responsibilities over innovation and tasks that might be typical of, say, a strategy group, a planning group… but generally, all of the creative and media work is outsourced.”
Generally, “growth champions” - which represent only nine percent of marketing organizations or bosses - share the characteristics of holding primary authority over strategic investments, spearheading innovative activities and working closely with their company’s CEO, BtoB writes. Landry added that this group is “willing and able to investigate alternative marketing vehicles beyond the traditional. A lot of people are dabbling, but these people tend to be really gung ho about that stuff.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
