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With over three-fourths of people in the U.S. subscribing to a mobile phone service, cell phone companies hope that by marketing to more specific audiences they will gain new customers, writes The New York Times. Hispanics are the main target market being sought by mobile companies, as the industry spent nearly $140 million last year on advertising to attract these consumers, more than they spent on any other cultural group.
Industry efforts for this summer include Verizon’s sponsored concert tour of the Colombian-born pop singer Shakira and Sprint’s promotion of advanced phones that let subscribers watch and listen to downloaded Spanish-language TV and music.
Because they spend more money on mobile communications Hispanics are ideal customers, according to Lee Rainie, director of Pew Internet and the nonprofit research group American Life Project. “They are more into their cell phones and they are more dependent on them. They are the biggest minority group, and Latino culture is spreading into every nook and cranny of American life,” Rainie said.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
