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Taking advantage of both the proliferation of hand-held devices like iPods and cell phones as well as the popularity of music videos, Propaganda Global Entertainment Marketing of Los Angeles is helping marketers place their products in music videos, Media Life reports.
The company places products and logos in music videos in various ways, ranging from popping up in the background to being used by the performers. “Hands-on or featured use are the more desired placements,” said Arden Doss, managing director. Fitting the product to the right music genre is also important, Doss said. “The goal is to seamlessly marry a product that fits within the story being told or the lifestyle being communicated.”
Propaganda GEM spin-off PREVA Media of Geneva, Switzerland, evaluates qualitative and quantitative aspects of product placement, including music videos - in which PREVA evaluates recall and gross rating points. Automobiles, clothing, jewelry and electronics are categories well suited for placement in music videos. The success of these placements depends also on uncontrollable factors like the audience of the performer, the number of times a video airs and the popularity of the video.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
