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The estimated $420 million spent by U.S.-based advertisers in sponsorships for the 2006 Soccer World Cup may be in vain, as a majority of Americans are reportedly unaware of the sponsors or where and when the tournament will take place, according to survey results released Tuesday by Global Market Insite, MediaPost writes.
The survey found that of 1,000 American respondents, only 11 percent plan to watch the World Cup and only 44 percent knew it would take place in Germany. Over 50 percent of respondents said they either “didn’t know” the official sponsor of the games, or incorrectly identified them. Most U.S. fans selected Adidas (27 percent) from a list of international brands, followed by Nike (25 percent) - which isn’t even an official sponsor of the games.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
