According to Erika Kathryn Nardini, vp and media director for Digitas, to be successful in spite of current changes in online and offline media buying, media buyers must “apply strategic marketing principles in an intelligent yet fluid manner” and “support strategic use of buying clout with actionable learning, innovation and insight,” writes iMedia.
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By age 7, a surprisingly high number of kids use personal music devices, digital cameras and DVD players on a daily basis, according to NPD Group’s new “Kids and Consumer Electronics Report,” proving astonishing growth in the category among youth, with twice as many children aged 4-14 owning personal music devices and digital cameras as did in 2005, writes AdAge.
British news media launched a nearly $1 million campaign to enter the American market with the debut of the BBC World division of the British Broadcasting Corporation, which started a campaign yesterday to introduce Americans to a 24-hour cable news network that seeks to compete against Fox News Channel and CNN, writes The New York Times.
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Google’s senior vice president for product management, Jonathan Rosenberg, said Google’s venture to auction off print ads in magazines, which launched in February and quickly added magazines, has been one of the biggest disappointments in the last six months, MediaPost reports.
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While the World Association of Newspapers in February announced it was considering taking legal action against Google’s news search service, arguing Google was “building a new medium on the backs of our industry, without paying for any of the content,” Krishna Bharat, Google’s head scientist and inventor of the Google News service, argues that he is not out to crush newspapers, writes Television Point.
Social networking fashion-oriented site StyleDiary.net announced that it would no longer accept Google AdSense links, favoring instead cost-per-thousand impression-based ads, writes MediaPost. StyleDiary founder and CEO Patty Handschiegel said the site made the change to give brand advertisers better placement. “We are giving our customers the best real estate on the site,” she noted.
The Audit Bureau of Circulations has delivered its insert verification reports which it says will deliver more precise measurement for insertion of ads in daily newspapers to the Chicago Tribune, Dayton Daily News, Journal-Gazette/News-Sentinel, Quad-City Times, St. Petersburg Times, and the Washington Post, MediaPost reports.
Yahoo has launched its own video website to take advantage of the soaring popularity of online video, writes CNET. The Yahoo Video site includes a search box at the top of the homepage; users can also browse by category or user-generated tags. If a video resides on another site, the “play” button takes the viewer to that site; otherwise, users watch the video on the Yahoo site, on an embedded video player. Some Yahoo Video pages will display banner ads, and eventually video ads.
In a bid to offer functionality already provided by Microsoft’s adCenter, Google AdWords will be releasing a new ad scheduling feature in the coming weeks, allowing advertisers to schedule their ads for weekends or weekdays only, or other specified days of the week, according to a post by Jennifer Slegg on the Search Engine Watch blog (via Marketing Pilgrim and MarketingVOX). Dayparting will also be available.
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