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British news media launched a nearly $1 million campaign to enter the American market with the debut of the BBC World division of the British Broadcasting Corporation, which started a campaign yesterday to introduce Americans to a 24-hour cable news network that seeks to compete against Fox News Channel and CNN, writes The New York Times.
The campaign, by BBDO Worldwide in New York, includes BBC World News interactive billboards placed in New York that allow passers-by to view news photos and send text messages to side with one of two featured differing opinions - the tallied results are updated and posted on the digital billboard.
The campaign will also include promotional spots on a New York radio station that will report on the vote tallies from the billboard, posters on train platforms, signs at construction sites, as well as a media tour where American reporters can interview BBC anchors and reporters.
The BBC news network is the third recent example of the British media aiming at Americans. In February, The Economist started tests in Baltimore to increase U.S. subscription and newsstand sales. Also, the Times of London announced last week that it would begin publishing a daily newspaper for Americans.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
