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While the World Association of Newspapers in February announced it was considering taking legal action against Google’s news search service, arguing Google was “building a new medium on the backs of our industry, without paying for any of the content,” Krishna Bharat, Google’s head scientist and inventor of the Google News service, argues that he is not out to crush newspapers, writes Television Point.
“We don’t want to replace anyone’s favorite newspaper, we are complementary and add value,” Bharat is quoted as saying, noting that the internet had opened up several opportunities that newspapers could do well to embrace, like global accessibility. According to Bharat, “most newspapers have stuck to a reliance on print format” and, with few exceptions, have not integrated with the internet fully.
“The internet is opportunity. Our goal [with Google News] is to let readers have the end experience on the content providers’ site. We want to drive more traffic and have, in fact, increased readership on news sites,” he added.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
