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While the World Association of Newspapers in February announced it was considering taking legal action against Google’s news search service, arguing Google was “building a new medium on the backs of our industry, without paying for any of the content,” Krishna Bharat, Google’s head scientist and inventor of the Google News service, argues that he is not out to crush newspapers, writes Television Point.
“We don’t want to replace anyone’s favorite newspaper, we are complementary and add value,” Bharat is quoted as saying, noting that the internet had opened up several opportunities that newspapers could do well to embrace, like global accessibility. According to Bharat, “most newspapers have stuck to a reliance on print format” and, with few exceptions, have not integrated with the internet fully.
“The internet is opportunity. Our goal [with Google News] is to let readers have the end experience on the content providers’ site. We want to drive more traffic and have, in fact, increased readership on news sites,” he added.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
