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In a bid to offer functionality already provided by Microsoft’s adCenter, Google AdWords will be releasing a new ad scheduling feature in the coming weeks, allowing advertisers to schedule their ads for weekends or weekdays only, or other specified days of the week, according to a post by Jennifer Slegg on the Search Engine Watch blog (via Marketing Pilgrim and MarketingVOX). Dayparting will also be available.
Advertisers will be able to schedule their ads to be served at specific times - say, lunchtime or late night, according to the post. According to Google, the new functionality is the result of requests from advertisers and agencies.
A comment left by Shimon Sandler on Marketing Pilgrim warns, ” If everyone gets excited with this new feature, and decides to try it out all at once, the remaining advertisers in a given space could find very cheap CPC’s and high ranking because all the competition decided to try dayparting.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
