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By age 7, a surprisingly high number of kids use personal music devices, digital cameras and DVD players on a daily basis, according to NPD Group’s new “Kids and Consumer Electronics Report,” proving astonishing growth in the category among youth, with twice as many children aged 4-14 owning personal music devices and digital cameras as did in 2005, writes AdAge.
The study also found that just over 40 percent of kids personally owned video-game systems. While just less than 40 percent owned CD players, 31 percent owned a TV. In households with kids from age 4 to 14, 94 percent had a desktop computer, followed by a little less than 90 percent that had DVD players and TVs.
According to NPD analyst and study author Anita Frazier, marketers “have to take into account this new digital reality of kids’ lives and consider it in all product design and marketing plans. From the kinds of products that appeal to kids to the way you talk to them on packages and in advertising - it has to be a consideration.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
