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Yahoo has launched its own video website to take advantage of the soaring popularity of online video, writes CNET. The Yahoo Video site includes a search box at the top of the homepage; users can also browse by category or user-generated tags. If a video resides on another site, the “play” button takes the viewer to that site; otherwise, users watch the video on the Yahoo site, on an embedded video player. Some Yahoo Video pages will display banner ads, and eventually video ads.
Viewers will be able to read ratings and reviews and forward content and links to friends. Users can upload their own videos and track how many people have watched them. Users can also paste videos into their own blogs or sites, and create pages of their favorite videos and make those available as public play lists.
The site will compete with YouTube, AOL, Microsoft, Blinkx and Google Video.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
