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Yahoo has launched its own video website to take advantage of the soaring popularity of online video, writes CNET. The Yahoo Video site includes a search box at the top of the homepage; users can also browse by category or user-generated tags. If a video resides on another site, the “play” button takes the viewer to that site; otherwise, users watch the video on the Yahoo site, on an embedded video player. Some Yahoo Video pages will display banner ads, and eventually video ads.
Viewers will be able to read ratings and reviews and forward content and links to friends. Users can upload their own videos and track how many people have watched them. Users can also paste videos into their own blogs or sites, and create pages of their favorite videos and make those available as public play lists.
The site will compete with YouTube, AOL, Microsoft, Blinkx and Google Video.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
