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Perfectmatch.com, a subscription-based online dating service with over three million members, has signed a season-long deal to be integrated into the storyline of Lifetime channel’s new series about a dysfunctional dating service, Lovespring International, writes The New York Times. Throughout the 13-episode season, Perfectmatch.com will appear as a faceless nemesis that steals clients from Lovespring.
“It’s much more than having a beer on the counter,” said Duane Dahl, chief executive and co-founder of Perfectmatch. “We really look for seamless integration opportunities.”
Under the terms of the deal, Perfectmatch bought commercial time during episodes of Lovespring International - which is produced by Big Cattle, the production company owned by star of NBC’s Will and Grace Eric McCormack - and Lifetime will buy online ads on Perfectmatch.com.
Perfectmatch has also been mentioned in the films “Must Love Dogs” and “Failure to Launch,” and will be integrated into the June films “The Break-Up,” with Jennifer Aniston and Vince Vaughn, and “Superman Returns,” starring Kate Bosworth and Kevin Spacey.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
