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According to results released from Jacobs Media’s technology poll conducted in February 2006, XM and Sirius are now equally popular, with current satellite radio subscribers selecting either XM or Sirius largely because of the programming and marketing strategies employed by each company, writes Billboard Radio Monitor.
Despite the tie, Sirius is gaining more momentum, thanks mainly to Howard Stern, as 32 percent of respondents who currently use Sirius’ service citing the shock jock as the key factor in their decision.
The study also found that while satellite radio subscriber numbers increased from seven percent in 2005 to 12 percent in this year’s survey, satellite radio remains an emerging medium when compared to other new media like internet streaming, iPod ownership and usage and cell phone applications.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
