»
eBay will be launching eBay Blogs to give sellers an opportunity to market themselves, and also plans to launch an eBay Community Wiki, AuctionBytes.com reports (via MarketingVOX and Micro Persuasion). Both will be officially launched at eBay Live, in Las Vegas, June 13-15. eBay is already using blogs and wikis internally, having changed its newsletter, “The Chatter,” to a blog format, using SixApart’s Typepad. Also, theBay Developers Conference has already set up a wiki.
“By launching blogs and wikis, eBay is taking a big step to push into the social commerce arena. Conversation drives commerce so integrating blogs, wikis and tags into the eBay toolkit is a natural extension to their core platform, which has long included discussion boards, writes Micro Persuasion’s Steve Rubel.
“I would not be surprised to see the company take this a step further and build eBay into a giant social network that lets like-minded buyers and sellers find each other.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
