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In a movement that would likely settle the argument that has stalled this year’s broadcast TV upfront negotiations, networks have been expected to yield to buyers’ demands that deals be based on “live” ratings rather than Nielsen Media Research’s Live Plus 7 day ratings, meaning advertisers might not have to pay for extra ratings from time-shifted viewing on DVRs, according to several media buying execs, writes MediaPost.
Support for the “live only” results include the unified stance taken by the large media agencies against Live Plus 7 ratings; the belief that future deal making will rely on minute-by-minute ratings instead of the DVR ratings; and a somewhat dreary market.
One network considering dropping its case for time-shifted ratings guarantees is ABC, which offered up a last-minute decision to possibly use minute-by-minute ratings, according to two buying executives. Also, Fox is ready to begin closing deals and is believed to be in more serious discussion with buyers than the other Big 4 nets, said media buying execs.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
