»
Online gaming is the preferred way to play for nearly a quarter of U.S. adults, who prefer it to packaged software games, TV game shows and mobile devices, according to a new study by market researcher Synovate, conducted for casual-gaming destination Vendare Media’s Uproar network, MarketingVOX reports. When asked which type of game play is “most rewarding to you,” nearly two out of five (39 percent) chose traditional board games. However, at 24 percent, online gaming emerged as the clear second choice, followed by packaged software games (18 percent) and TV game shows (15 percent). Only 3 percent said mobile devices, an emerging platform, was their favorite way to play.
The 18-24 age bracket was the only one to find packaged software games most rewarding (30 percent), followed by traditional board games (27 percent) and online games (27 percent). Those over age 65 were nearly twice as likely to prefer board games and more than twice as likely to enjoy TV games shows as the youngest respondents.
Women were half as likely as men to enjoy packaged software games (12 percent vs. 25 percent), and more likely to prefer both online games (26 percent vs. 22 percent) and TV game shows (17 percent vs. 13 percent). “Men play to get revved up, and women play to wind down,” said Lynn D’Alessandro, VP of Vendare Media’s Traffic Marketplace division.
“That’s why men are more likely to become totally immersed in packaged games with complex sets of rules, and women disproportionately flock to casual gaming sites for a quick game of Zuma or Wheel of Fortune. Casual games are a source of relaxation that women can fit in around their many responsibilities at work and at home. And because women associate gaming with ‘me time,’ gaming sites can be an effective way for advertisers to reach them.”
Men are nearly twice as likely as women to find mobile gaming most rewarding (4 percent vs. 2 percent), and ages 18-24 are more than twice as fond of it as ages 35-54 (5 percent vs. 2 percent).
Nonwhites are nearly twice as likely as whites to prefer packaged software games (28 percent vs. 16 percent), and less likely to go for online gaming (19 percent vs. 25 percent).
Full-time workers were nearly twice as likely as the self-employed to enjoy online gaming (27 percent vs. 16 percent), and more than four times as likely to enjoy mobile gaming (4 percent vs. 1 percent).
In addition, according to a new report from DFC Intelligence, the worldwide online gaming market is forecasted to grow from $3.4 billion in 2005 to over $13 billion in 2011. During this time period North America is expected to challenge current market leader Asia as the leading region for online games.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
