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Information workers are relying more and more on Google and less on competitors Yahoo and MSN, writes MediaPost (via MarketingVOX), citing a report from Outsell, Inc. In February, Google was the preferred search engine for 74 percent of information workers, up from 64 percent in January 2005. The proportion of corporate users who preferred Google increased from 65 to 75 percent.
In the government sector, those preferring Google increased from 61 to 76 percent, and in academia 68 to 78 percent. In healthcare, the increase was from 62 to 68 percent. Google’s gains were the result of Yahoo and MSN losses, with Yahoo’s overall share shrinking from 18 to 15 percent, and MSN’s from 9 to 7 percent.
However, in part because of an increase in irrelevant search results - from 28 percent of total searches to 30 percent - workers are spending more time on “information tasks.” The total time across the three industries increased from an average 10.9 hours a week to 12.0, with healthcare search time increasing most, from 8.1 to 10.0 hours.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
