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Blender magazine has announced that, according to the spring 2006 MRI Audience study, it tops all music and men’s lifestyle magazines in its concentration of young male readers, with the median age of readers 26. Even with 85 percent of its readers aged 21+, Blender sports a higher targeted audience concentration of adult readers 18-34, male readers 18-34, adult readers 18-24, and male readers 18-24 than any other publication in its competition set, including Rolling Stone, Spin, Vibe, FHM, Maxim, Stuff, ESPN the Magazine, and GQ.
While the immediate competition has grown much older - with the median ages of Rolling Stone and Spin now at 31 and 30 respectively - the 26 year-old median age of the Blender reader points to an affluent young consumer, with a household income of $60,614.
Blender readers are also more engaged than other magazines in its competitive set, with more readers having read three of the past four issues than readers of RS, Spin, FHM, Maxim, or Stuff.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
