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June 8th, 2006

NBA Finals Huge Opportunity for American Airlines

American Airlines owns the naming rights to both arenas that the NBA Finals will be played in, Brandweek reports. There is no other company with naming rights to arenas in any of the major sports (NFL, NBA, MLB and NHL) that would be able to take advantage of such a unique opportunity. American signed a 20-year, $42 million deal in 1999 for naming rights to Miami’s arena. In 2000, it inked a 30-year, $195 million pact for rights to the Mavericks’ home court. A seven-game series could garner American Airlines over $63 million of branding value.

Related topics: Planning, Measurement/Analytics, Research, Sponsorships, TV Network, Financial, Entertainment, Outdoor, Agencies, Branding, Buying, Television...    email this    permanent link

Burger King Launches (Yet Another) Goofy Chicken Website

Crispin Porter + Bogusky has created yet another chicken-themed microsite for Burger King, HuckingChicken.com, this time focused on motorbikes and motorbike stunts, ClickZ reports. Videos depict a man in a chicken suit performing various feats on his bike, and the more visitors the site receives, the more stunts become available for viewing. The stunts become more dangerous as more and more people visit, which encourages visitors to tell friends in order to see the danger level rise. When site visits reach 1 million, the most difficult stunt on the page will be revealed.

Related topics: Planning, Youth, Integrated/Cross-Media/Convergence, Campaigns of Note, Agencies, Interactive...    email this    permanent link

Ikea U.K. Seeks Direct Agency

Ikea, which has taken a number of steps to improve CRM in the U.K. including launching its first loyalty program last year, is seeking a direct marketing agency to further improve CRM through direct mail, online and email initiatives, Brand Republic reports.

Related topics: Integrated/Cross-Media/Convergence, List Marketing, Magazines, Planning, Europe, Email, Interactive, Acquisitions/Biz Buzz, Agencies, E-Commerce, Direct...    email this    permanent link

Study: Consumers Emotionally Attached to Inserts

Fifty-nine percent of people surveyed said they “love reading inserts,” according to a study commissioned by marketing services firm and insert provider Valassis and conducted by Ipsos Insight, DMNews reports. Other findings showed that consumers have an emotional connection with preprinted inserts.

Related topics: Newspapers, Buying, Outdoor, Direct, Print...    email this    permanent link

New TiVo Service Brings Broadband Video to TV

TiVo has announced the launch of TiVoCast, a new service that will deliver broadband video to the television sets of TiVo subscribers, MarketingVOX reports. TiVo also said it had reached new agreements with leading video content providers, including the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA), the New York Times, Heavy.com, iVillage, CNET and Rocketboom. TiVo and its partners will have the ability to integrate advertising with the content.

Related topics: Newspapers, New Tech, Entertainment, Interactive, Television...    email this    permanent link

The Fader to Release Entire Issue on iTunes

The Fader magazine has announced that it will distribute its “Summer Music Issue” as a free iTunes’ download - the first time iTunes has made a magazine available in its entirety, MediaPost reports. The download will be sponsored exclusively by liquor brand Southern Comfort. Given The Fader’s relatively small circulation of 87,500, it could prove a substantial extension of the title’s reach, WWD reports.

Related topics: Planning, Youth, New Tech, Buying, Interactive, Branding, Print...    email this    permanent link

Study: 65 Percent of Europeans Say No Way to Cell Phone Ads

Europeans’ use of cell phones is more advanced than in the U.S., and they are more interested in watching TV on their phones - good news to marketers wishing to reach that audience via cell phone ads - but according to a new survey, those same respondents are not willing to watch ads on their phones, writes Media Life. Britain’s Portio Research conducted the study in early ‘06 and found that more than 50 percent were willing to pay about $13/month for mobile TV (though only 2 percent currently receive any type of mobile TV).

Related topics: Planning, New Tech, Media Department, Research, Signs of What's to Come, Youth, Wireless, Integrated/Cross-Media/Convergence, Europe, Outdoor, Interactive, Agencies, Buying, Entertainment, Demographics, Television...    email this    permanent link

CBS Radio Adds Vibes Text Messaging

CBS Radio is offering text messaging to listeners through Vibes Media, provider of the iRadio Instant Response Text Messaging Platform, which CBS is positioning as a tool to help stations and their advertisers interact with consumers, Reuter’s reports. CBS said advertisers liked the fact that each message to the listener can be tagged with a “powered by” message, making each communication brand-specific.

Related topics: Promotions, Text Ads, Planning, Personalization, Branding, Buying, Radio...    email this    permanent link

McClatchy Unloads Five More Papers

Wilkes-Barre Times Leader
still unsold

The McClatchy Company agreed to sell five newspapers to several buyers for more than $450 million yesterday, according to the New York Times. McClatchy purchased 32 newspapers from Knight Ridder in March, planning to sell 12 of them; Media News acquired four of the 12, while a group of Philadelphia investors acquired the Philadelphia Inquirer and the Philadelphia Daily News.

Related topics: Signs of What's to Come, Planning, Newspapers, Print...    email this    permanent link

Merrill Lynch Bullish on Upfront Projections

Despite talk of a flat upfront, Merrill Lynch forecasts a four percent revenue increase to $8.47 billion for the Big Four networks, standing firm on its mid-May projections, MediaPost reports.

Related topics: TV Upfront, TV Network, Television...    email this    permanent link
June 8th, 2006

Microsoft: adCenter Is for Offline Media, Too; Gunning for Google

Saying “this marketplace is begging for some efficiency in the media buying process,” Joanne Bradford, Microsoft’s chief media revenue officer, revealed that the company is preparing to extend its search advertising model to other outlets, including offline media, reports MediaPost (via MarketingVox). “Our goal with adCenter is to advertise into any medium,” she is quoted as saying - and also taking shots at Google: “The advertising community wants an alternative to Google.”

Related topics: Media Department, Online Networks, Planning, Signs of What's to Come, Integrated/Cross-Media/Convergence, Buying, Print, Interactive, Agencies, Television...    email this    permanent link

IBN Targets Media Buyers with Duane Reade In-Store Ads

In-Store Broadcasting Network (IBN) is trying to sway New York media buyers and planners by installing TV advertising in Manhttan’s Duane Reade chain of drugstores, Ad Age reports.

IBN will bear the costs of the multimillion-dollar in-store marketing system of LCD screens in the 241-location drugstore chain. IBN is in the middle of a similiar rollout with Kroger where it is also footing the bill of installing the network. At Duane Reade, IBN will first install its network at newly remodeled stores, including locations at Times Square, 52nd and Park Avenue, and 34th and Fifth Avenue.

The question that remains to be answered is whether or not Duane Reade is the best place to reach advertising decision-makers. Luxury and high-end brands likely will steer clear of advertising on IBN’s network in Duane Reade. “We want to get out there in front of the agencies, and they are right there in NYC, and they live a different lifestyle and don’t necessarily go grocery shopping,” said Lon Von Hurwitz, exec VP of business development at IBN.

Related topics: Planning, Promotions, Feature, Packaged Goods, Demographics, Agencies, Buying, Campaigns of Note, Outdoor...    email this    permanent link
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