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Ikea, which has taken a number of steps to improve CRM in the U.K. including launching its first loyalty program last year, is seeking a direct marketing agency to further improve CRM through direct mail, online and email initiatives, Brand Republic reports.
Ikea will be introducing a quarterly magazine to the UK; Ikea Family Live, which is already available in nine other European countries, will replace Ikea’s lifestyle magazine Room which was discontinued in the U.K. last year. Other initiatives include launching an in-store radio station, Ikea Live, in 14 of its U.K. stores, plans to open 10 small-format stores, and hopes to launch a fully transactional website by 2008.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
